General information
To make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and allow us to recognize your browser the next time you visit (persistent cookies).
Protection of privacy with end devices
When using our online offer, we use absolutely necessary technologies in order to be able to provide the expressly requested telemedia service. The storage of information in your terminal device or access to information that is already stored in your terminal device does not require consent in this respect.
For functions that are not absolutely necessary, the storage of information in your terminal device or access to information that is already stored in your terminal device requires your consent. Please note that if you do not give your consent, parts of the website may not be available for unrestricted use. Any consent you may have given will remain valid until you adjust or reset the respective settings in your end device.
Any downstream data processing through cookies and other technologies We use such technologies that are mandatory for the use of certain functions of our website (e.g. shopping cart function). Through these technologies, IP address, time of visit, device and browser information, as well as information about your use of our website (e.g. information about the contents of the shopping cart) are collected and processed. In the context of a balancing of interests, this serves overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.
In addition, we use technologies for the fulfillment of legal obligations to which we are subject (e.g., to be able to prove consent to the processing of your personal data) as well as for web analytics and online marketing. For more information on this, including the respective legal basis for data processing, please refer to the following sections of this Privacy Policy.
You can find the cookie settings for your browser at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™
Insofar as you have consented to the use of the technologies pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO, you may revoke your consent at any time by sending a message to the contact option described in the privacy policy.
Insofar as you have given your consent to this in accordance with Art. 6 (1) p. 1 lit. a DSGVO, we use the following cookies and other third-party technologies on our website. After the end of the purpose and the end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your revocation options can be found in the section "Cookies and other technologies". For more information including the basis of our cooperation with the individual providers, please refer to the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.
7.1 Use of Adobe services for web analytics and advertising purposes
We use the technologies of Adobe Systems, Software Ireland Limited, Ireland, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland ("Adobe"), as described below. The information automatically collected by Adobe technologies about your use of our website is generally transmitted to and stored on a server operated by Adobe, Inc, 345 Park Avenue San Jose, CA 95110-2704, USA. For the USA, there is no adequacy decision of the European Commission. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Adobe technologies, it is shortened or completely replaced by a generic IP address before being stored on Adobe servers by activating appropriate settings.
Adobe Fonts
For the uniform presentation of the content on our website, data (IP address, time of visit, device and browser information) is collected by the script code "Adobe Fonts", transmitted to Adobe and subsequently processed by Adobe. We have no influence on this subsequent data processing. The data processing takes place on the basis of an agreement between jointly responsible parties pursuant to Art. 26 DSGVO.
7.2 Use of Google services
We use the technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"), as described below. The information automatically collected by Google technologies about your use of our website is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it is shortened by activating IP anonymization before being stored on Google's servers. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise specified for the individual technologies, the data processing is based on an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 DSGVO. Further information about data processing by Google can be found in Google's privacy policy.
Google Analytics
For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. As a matter of principle, your IP address will not be merged with other data from Google. Data processing is carried out on the basis of an order processing agreement by Google.
For the purpose of optimized marketing of our website, we have activated the data sharing settings for "Google products and services" . This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. Data sharing with Google under these data sharing settings is based on an additional agreement between responsible parties. We have no influence on the subsequent data processing by Google.
To create and run tests, we also use the Google Analytics Google Optimize extension feature.
Google Ads
For advertising purposes in Google search results as well as on third-party websites, the so-called Google Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information as well as information about your use of our website) and by means of a pseudonymous CookieID and based on the pages you visit. Data processing beyond this only takes place if you have activated the "personalized advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing.
For website analysis and event tracking, we measure your subsequent usage behavior via Google Ads Conversion Tracking when you have arrived at our website via an advertisement from Google Ads. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms.
Google Maps
For the visual presentation of geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and subsequently processes it by Google. We have no influence on this subsequent data processing.
YouTube Video Plugin
To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode used by us, transmitted to Google and subsequently processed by Google only when you play a video.
7.3 Use of Microsoft Services for Web Analytics and Advertising Purposes
We use the technologies of Microsoft Ireland Operations Ltd, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland ("Microsoft"), as described below. The data processing is carried out on the basis of an agreement between jointly responsible parties in accordance with Art. 26 DSGVO. The information automatically collected by Microsoft technologies about your use of our website is usually transferred to a server of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA and stored there. For the USA, there is no adequacy decision of the European Commission. Our cooperation with them is based on standard data protection clauses of the European Commission. For further information on data processing by Microsoft, please refer to Microsoft's privacy policy.
Microsoft Advertising
For advertising purposes in the Bing, Yahoo and MSN search results as well as on third party websites, the so-called Microsoft Advertising Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information as well as information about your use of our website) and by means of a pseudonymous CookieID and based on the pages you visit.
For website analytics and event tracking purposes, we use Microsoft Advertising Universal Event Tracking (UET) to measure your subsequent usage behavior when you have accessed our website through a Microsoft Advertising ad. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a web page or signing up for a newsletter) may be collected, from which usage profiles are created using pseudonyms. If your Internet-enabled devices are linked to your Microsoft account and you have not deactivated the "Interest-based advertising" setting in your Microsoft account, Microsoft may generate reports on usage behavior (in particular cross-device user numbers), even if you change your terminal device, so-called "cross-device tracking". We do not process personal data in this respect, we only receive statistics based on Microsoft UET.
7.4 Use of Facebook services for web analysis and advertising purposes
Use of Facebook Pixel
We use the Facebook Pixel as part of the technologies described below from Meta Platforms Ireland Ltd. , 4 Grand Canal Square, Dublin 2, Ireland ("Facebook (by Meta)" or "Meta Platforms Ireland"). The Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events specified by us, such as a visit to a website or newsletter registration), from which usage profiles are created using pseudonyms. In addition, as part of the so-called extended data matching, information is collected and stored hashed for matching purposes, with which individuals can be identified (e.g. names, e-mail addresses and telephone numbers). For this purpose, a cookie is automatically set by the Facebook Pixel when you visit our website, which automatically enables recognition of your browser when visiting other websites by means of a pseudonymous CookieID. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising.
The information automatically collected by Facebook (by Meta) technologies about your use of our website is usually transferred to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision of the European Commission for the USA. If the transfer of data to the USA is our responsibility, our cooperation is based on standard data protection clauses of the European Commission. For further information on data processing by Facebook, please refer to Facebook's privacy policy (by Meta).
Facebook analytics
As part of Facebook Business Tools, statistics on visitor activity on our website are created from the data collected with the Facebook Pixel about your use of our website. Data processing is carried out on the basis of an order processing agreement by Facebook (by Meta). Their analysis serves the optimal presentation and marketing of our website.
Facebook Ads (Ad Manager)
Through Facebook Ads, we advertise this website on Facebook (by Meta) as well as on other platforms. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the exact implementation, in particular the decision on the placement of the ads with individual users. Unless otherwise specified for the individual technologies, data processing is carried out on the basis of an agreement between joint controllers pursuant to Art. 26 DSGVO. The joint responsibility is limited to the collection of the data and its transmission to Meta Platforms Ireland. The subsequent data processing by Meta Platforms Ireland is not covered by this.
Based on the statistics about visitor activity on our website generated via Facebook Pixel, we operate group-based advertising on Facebook (by Meta) via Facebook Custom Audience by determining the characteristics of the respective target group. Within the scope of the extended data matching that takes place to determine the respective target group (see above), Facebook (by Meta) acts as our processor.
Based on the pseudonymous cookie ID set by Facebook Pixel and the data collected about your usage behavior on our website, we conduct personalized advertising via Facebook Pixel remarketing.
Via Facebook Pixel Conversions , we measure your subsequent usage behavior for web analytics and event tracking when you have reached our website via an ad from Facebook Ads. The data processing takes place on the basis of an order processing agreement by Facebook (by Meta).